Sushi Shop has unveiled The Art of More, a major evolution of its signature sushi boxes that gives customers more pieces and enhanced recipes while keeping prices the same.
The Art of More reimagines some of Sushi Shop’s most popular boxes with more pieces, enhanced recipes and greater generosity, while preserving the quality, freshness and craftsmanship that have defined the brand for more than 25 years. It launches across Sushi Shop UK restaurants and channels from November 2026.
At a time when consumers are increasingly looking for value without compromise, the brand is taking a different approach: offering more, not charging more.
“The Art of More is about rewarding our customers’ loyalty,” said Sarah Cooper, Marketing Manager at Sushi Shop UK. “We have reworked our iconic boxes to give customers more to enjoy, while staying true to the quality, creativity and craftsmanship that make Sushi Shop unique. More pieces, more flavour, more generosity, and, most importantly, the same great prices.”
French elegance and Japanese craft
Since its founding in Paris in 1998, Sushi Shop has built a reputation for combining the precision of Japanese cuisine with French creativity. Its chefs prepare fresh sushi every day in open, live kitchens, and the brand serves customers through delivery, Click & Collect and in-store dining.
The refreshed boxes feature enhanced recipes and a more generous assortment of Sushi Shop favourites for lunch, dinner and sharing occasions, reflecting the brand’s view that premium food should be both aspirational and accessible.
Creativity and collaboration
Over the years, Sushi Shop has collaborated with celebrated chefs including Joël Robuchon, Anne-Sophie Pic, Mauro Colagreco, Paul Pairet, Mory Sacko and Albert Adrià. It has also partnered with names across fashion, art and popular culture, including Kenzo, Lenny Kravitz, Kate Moss, Stranger Things™, PAC-MAN™ and The Little Prince®.
About Sushi Shop
Founded in Paris in 1998, Sushi Shop is a premium sushi brand blending Japanese culinary craftsmanship with French creativity. It operates nearly 150 points of sale across France, the United Kingdom, Belgium, Luxembourg, Switzerland, Spain, the United Arab Emirates and Saudi Arabia, and has been part of the AmRest Group, one of Europe’s leading restaurant companies, since 2018.
