Saudi Arabia, 20-22 May 2025, Performit Live brought its ground breaking blend of live and AI powered performers to centre stage at the SEA Expo 2025, the region’s premier showcase for entertainment, theme parks, immersive experiences, museums, and film.

Exhibiting as part of the UK Pavilion, Performit Live joined a group of innovative British businesses under the banner of UK Experience, with support from the UK
Government. The Pavilion served as a powerful platform to highlight the UK’s leadership in immersive and interactive technologies, all tailored to meet Saudi
Arabia’s fast growing demand for next gen entertainment.

Over the course of the three day event, Performit Live stunned attendees with its next generation digital characters AI driven avatars capable of real time, interactive conversations. Whether acting as brand mascots, concierges or immersive retail sales advisors, these digital performers offered a glimpse into the future of audience engagement.

 “The response was phenomenal,” said Jon Dalzell, Performit Live CEO. “We showed how brands can now engage audiences in real time using fully interactive and real time AI characters, opening new possibilities for theme parks, events, and retail.”

The SEA Expo provided a valuable opportunity for Performit Live to connect with key players in the Middle East’s rapidly expanding themed enter economy. From
networking with decision makers to exploring new partnerships, the event marked a strategic moment in the company’s global expansion.

As Saudi Arabia invests heavily in entertainment and tourism as part of its Vision 2030 strategy, Performit Live stands out as a pioneering partner in delivering scalable, sustainable, and show stopping digital experiences.